Access assisted with public relations, marketing and advertising consultation leading to their introduction at the 2010 International Vision Expo East trade show.
Execution:
- Pitched the launch announcement to key trade publications and pre-registered trade show media
- Arranged an embargoed interview with PixelOptics’ CEO Ron Blum to the editor of Vision Monday, which resulted in near-immediate coverage of the press conference
- Videotaped press conference highlights and posted to social media sites
- Created video testimonials from industry professionals, attendees and PixelOptics staff; videotaped demos, reactions and feedback at the PixelOptics booth
Access Created Traction:
- Preshow Coverage: Optical News Daily, Vision Monday. Earlier PR efforts paid off with a timely inclusion in a Wall Street Journal article that ran three days before the press conference and helped position PixelOptics well going into a major trade announcement
- Show Coverage: Vision Monday, 20/20, Eyecare Business, M2L Media, Primary Care Optometry News, Optician Magazine and Vision Care Product News
- Postshow Coverage: The Optical Vision Site, Arbor Vision, Review of Optometry, M2L Info Clip, Acuite, and Eye Doc News
- Local Coverage: Roanoke Times, Blue Ridge Business Journal, Valley Business Front and WSET